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Article: Crown is out to wow DIY'ers: Crown hopes to rise to the top of the UK DIY market with savvy marketing, revamped color families and a more modern look.(efforts of Crown Paint Inc. )
- Article from:
- Coatings World
- Article date:
- March 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When it comes to promoting paints to consumers in the UK, the folks at Akzo Nobel are not holding back. "Forget rich Belgium chocolates, cashmere sweaters and long lazy bubble baths," a press release for Indulgence, the new high-end paint range from the Crown Paint brand, tells homemakers. "The latest way to indulge yourself is to create a sensual special effect for your walls."
While the comparison between painting the bathroom walls and indulging your most salacious fantasies seems like a bit of a stretch, the Crown Paint brand has managed to build its recent relaunch around the concept that home improvement these days has got little to do with whitewashing the ...