Article: ChildLine hires Parkes to lead direct activity.(news)(Brief Article)

Article: A political win for direct activity.
Precision Marketing;  May 5, 1997 ;     620 words ... ... was particularly useful when it came to floating voters. All the parties will undoubtedly have a post mortem for their direct activity. Whatever the outcome of the Election, the use of direct marketing did win a notable victory and hopefully, like charities ...

Article: Scouts Association to revamp direct ...
Precision Marketing;  September 10, 2004 ;     658 words ... ... charity specialists Whitewater with the project. Previously, the packs--which form a significant part of the group's direct activity--were devised by Halifax Bank of Scotland. Whitewater is developing a new creative and strategic concept for the affinity ...

Article: Travelodge direct activity paves way for Dreamscape ...
Precision Marketing;  March 25, 2005 ;     700+ words ...Travelodge is using direct techniques to build awareness of its rebrand to Dreamscape over the next two years. Activity including press, radio and outdoor ads will be backed by an email campaign unveiling the budget hotel giant's new look. Messages are to be sent to 200,000 frequent users on the

Article: Record direct activity by Bradford & Bingley.
Precision Marketing;  February 22, 1999 ;     642 words ...Bradford & Bingley has revealed plans for one of its largest ever direct marketing drives as part of a [pound]20m integrated campaign which includes its pro-mutualisation and re-branding projects. The society, which also wants to position itself as the mutual society for the 21st century, has

Article: Glaxo plans direct activity boost for Poli-Grip. ...
Precision Marketing;  February 22, 2002 ;     696 words ...GlaxoSmithKline oral care brand Poll-Grip is bolstering its below-the-line activity with a data capture campaign designed to dramatically increase the size of its database from 30,000 to 500,000 names. The brand was bought from Stafford-Miller last June to strengthen Glaxo's oral care division,

Article: SAS boosts direct activity to reverse slump. ...
Precision Marketing;  February 15, 2002 ;     700+ words ...European airline SAS is to step up its direct marketing activity in an attempt to win back business lost during the slump in the travel industry. The activity follows the appointment of specialist travel, retail and business agency Fox Kalomaski to its UK and Ireland account, following a six-way

Article: Charles Tyrwhitt to boost direct activity. ...
Precision Marketing;  January 17, 2003 ;     700+ words ...Charles Tyrwhitt, the upmarket shirt retailer, is extending its direct marketing campaigns in response to the growing popularity of its women's range. Since the launch of the women's range, CT Woman, six years ago, the Female mail order business has exploded, contributing to the company's [pounds