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Article: Might the proper study of management be man? Changing minds.(A new book on how to change people's minds)
- Article from:
- The Economist (US)
- Article date:
- April 17, 2004
CopyrightCOPYRIGHT 2004 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A Harvard psychologist turns his mind to changing yours
THE "science" of management is largely derivative: a mix of military strategy, the economics of the firm and the engineering of processes. Less frequently than it should, it takes ideas from the field of psychology, and some of them have had considerable influence. The idea that there are two distinct management styles, the authoritarian style and the participative style--"Theory X" and "Theory Y"--developed by Douglas McGregor in "The Human Side of Enterprise" 40 years ago was influential in corporate America long after the author's early death. A decade ago McGregor still featured as one of the most ...