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Article: Frozen desserts: heating up? With two market leaders consolidating, and a need for others to strengthen sales, the frozen desserts category may have some surprises in store.(category analysis)
- Article from:
- Prepared Foods
- Article date:
- April 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Frozen desserts, a category that is home to pies, cakes, pastries, cheesecakes and frozen toppings, has a wide range of offerings to tempt a consumer's sweet tooth, but sales have been fairly flat in the past two years. Competition from across the supermarket--in-store bakeries and other ready to eat (RTE) options--is forcing the category to define itself clearly and give shoppers a real reason to peer through the glass in the frozen aisle. A new report from Mintel International Group (Chicago) provides details on the state of the market, and where it is headed.
Who's in Charge Here?
Until recently, leadership in the various segments of frozen desserts ...
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Article: Sara Lee Food & Beverage Launches ''The Joy of ...
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... ... American retail food division of Sara Lee Corporation (NYSE:SLE). Based in Downers Grove, Ill., Sara Lee Food & Beverage develops ... brands and products include Sara Lee fresh breads, frozen desserts and deli meats, Hillshire Farm ...
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