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Article: Poorly Written, Executed Press Releases Dog Industry And Impact Bottom Line.
- Article from:
- PR News
- Article date:
- April 19, 2004
CopyrightCOPYRIGHT 2004 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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On a recent edition of ESPN2's "Fastbreak," which provides highlights and analysis of the day's NBA games, host Kevin Frazier reported that former Atlanta Hawk star Dominique Wilkins had joined the club's management team.
One sensed that Frazier was reading directly from a corporate press release. Wilkins "will have multiple business and basketball positions with the club," said Frazier, adding that the nine-time All-Pro will be "advising the board of managers and senior management team on all basketball-related issues, working as a strong voice in the community, and serving as a member of the executive committee and the Hawks' Free Agent Acquisition Committee." ...