Article: NBA Announces New Features with Yahoo!, Bud Light, Sony and McDonald's for 2004 NBA Playoffs and The Finals.

Sports Editors/Business Editors

NEW YORK--(BUSINESS WIRE)--April 19, 2004

Yahoo! to Feature Prominent NBA Tune-in Promotion and NBA

Broadband Video Content on Yahoo! Sports

The NBA announced today extended partnerships and new features with Yahoo! Inc. (Nasdaq: YHOO - News), Bud Light, the Sony Corporation of America and McDonald's throughout the 2004 NBA Playoffs and The Finals.

Yahoo! is providing comprehensive tune-in promotion for the NBA Playoffs and The Finals through various Yahoo! properties and original NBA broadband video content now available on Yahoo! Sports (http://sports.yahoo.com). Bud Light is offering a series ...

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