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Article: Jean d'Estrees completes revamp.(Skincare)(Brief Article)
- Article from:
- Cosmetics International Cosmetic Products Report
- Article date:
- March 1, 2004
CopyrightCOPYRIGHT 2004 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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World: French beauty institute brand Jean d'Estrees has completed the revamp of its facial skincare offering that was announced last year and has reorganised its cleansing and toning products into a new line called Gestes Essentiels.
The relaunch is part of a general overhaul, completed in January and aimed at streamlining the facial skincare range and creating specific colour codes such as green for cleansing and blue for hydrating products. The objective is also to give the brand a younger, fresher image and to strengthen its positioning both in France and in export markets, a priority for Jean d'Estrees. In 2005, the brand will focus on body care such as ...