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Article: Color laser market poised for growth as prices plunge.(Twice News)
- Article from:
- TWICE
- Article date:
- April 5, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Color laser printers are possibly within a year of being priced competitively with high-end inkjet printers, and the major vendors are starting to prepare with products and promotions geared for the retail market.
Traditionally, color laser printers have been priced well above what almost any consumer and many businesses could afford to pay, but now price, and to a lesser extent photo printing capabilities, are starting to approach what inkjet printers can deliver.
Prices are now under $700 for stand-alone color laser printers and this mark may sink below $500, a point at which the printers will attract a great deal of interest from the SO/HO ...