|
|
Article: Prescription Drug Ads Prompt Fewer Consumers to Take Action; Declining doctor contact rates evident, says the latest update from Ipsos PharmTrends.
- Article from:
- PR Newswire
- Article date:
- April 21, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK, NY, April 21 /PRNewswire/ -- Although spending on direct-to- consumer advertising for prescription drugs has regained momentum due to competitive activity heated by recent drug launches (particularly in the erectile dysfunction and elevated cholesterol treatment categories), consumers are less inclined to take action as they have been in the past, according to new findings from Ipsos PharmTrends(R), a syndicated tracking study of consumer behavior by Ipsos, the global marketing research firm.
In its most recent survey, Ipsos PharmTrends found a declining proportion of consumers took action following exposure to a prescription drug ad. Two in ten ...
Related newspaper, magazine, and journal articles:
|