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Article: Married women are dissatisfied with apparel options.(apparel industry research results )(Brief Article)(Excerpt)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- April 1, 2004
CopyrightCOPYRIGHT 2004 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Married women age 35-44 are significantly less satisfied than their single counterparts are with the apparel choices available to them, according to a February 2004 poll by BIG research. Participants were asked to rate their levels of satisfaction with various aspects of clothing, including fit, affordability, fashion, and self-expression.
Just over half (53%) of single women--but only 38% of married women--are satisfied with how well clothes fit into their budgets. Single women (46%) are more likely than married women (40%) to say they can find clothing in their sizes--although the fact that fewer than half of women in either group can find their sizes easily is ...