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Article: McCann to face 11m [pounds sterling] Norwich Union review.(Agencies)(McCann-Erickson Inc.)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- April 1, 2004
- Author:
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Norwich Union is reviewing its 11m [pounds sterling] brand, life and pensions advertising account, held by McCann-Erickson.
It is not known whether Norwich Union, the UK's largest insurer, will consolidate all its advertising work into a single agency. It is split between McCann and Abbott Mead Vickers.BBDO (AMV), which is responsible for the 7.2m [pounds sterling] Norwich Union Direct account,
The review is being handled by Agency Insight, which has shortlisted AMV, Mother, Fallon and McCann to pitch for the business.
The review is to be overseen by Norwich Union director of marketing strategy and communications Sally Shire, who has ...