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Article: South Korea Toughens Regulations on Unwanted Cell Phone, Fax Ads.
- Article from:
- YON - Yonhap News Agency of Korea
- Article date:
- April 21, 2004
CopyrightCOPYRIGHT 2004 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEOUL, April 21 (Yonhap) -- The South Korean government said on Wednesday it will toughen regulations on companies sending unsolicited commercial messages throughout cell phones and facsimiles in a get-tough move to curb the spread of "mobile spam." Under the new rules, a marketer who sends unwanted cell phone or facsimile ads without prior agreements with receivers will be fined up to 30 million won (US$25,950). In addition, the government will prohibit text message advertising between 9 p.m. and 6 a.m. and adopt a so-called opt-in system that requires receivers' previous approvals before companies can send ad messages to them, the Ministry of Information and ...
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