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Article: De Silva's ticket to U.S.: Ferre, Byblos. (Diana de Silva Cosmetiques S.p.A. to introduce fragrances by Gianfranco Ferre and Byblos) (Product Announcement)
- Article from:
- WWD
- Article date:
- November 15, 1991
- Author:
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MILAN -- Diana de Silva Cosmetiques SpA, Italy's largest prestige fragrance house, is on the verge of making a serious push into the U.S. market, primarily through the introduction next spring of fragrances by Gianfranco Ferre and Byblos.
De Silva set the stage in July when it acquired a 30 percent stake in its American distributor, Gary Farn, Ltd., of Milford, Conn. That gave the Italian firm an outpost within the U.S., and a greater degree of control than usual for its business there.
Gary Farn, president and chief executive officer of the distribution firm, and De Silva have been hammering out the details of how best to introduce the Milanese stable ...