|
|
Article: Starting the wave: instead of accepting defeat, frozen baked goods manufacturers are fighting back against carb-bashing, cheering on the category and ...(market watch)
- Article from:
- Snack Food & Wholesale Bakery
- Article date:
- March 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
I said Brrrr! It's cold in here! There must be some products in the atmosphere! So clap your hands! Stomp your feet! Frozen baked products just can't be beat!
Okay, so maybe tiffs rah-rah bit, popular amongst high school cheerleaders, doesn't work as well when applying it to the freezer case, but you can't blame us for trying. The frozen baked goods category lately is like watching a really good game. The category is facing off against some tough opposition from health nuts who are using every trick in the book to defeat their cool rivals. One minute, the frozen team is up, the next minute they're slightly behind, but you just know a comeback is on the horizon as ...