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Article: Ask Jeeves bans banner ads from UK search site.(Brief Article)
- Article from:
- New Media Age
- Article date:
- April 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ask Jeeves, the UK's third-largest search engine, is removing all banner ads, saying they put people off using its site.
Until recently banners were the most widely used ad product on the site. Now, although existing deals with advertisers will be honoured, all banners should have disappeared by the end of the year.
The move marks the latest stage in a rapidly maturing online ad market and follows the decision by many large sites, including MSN and Ask Jeeves, to ban pop-ups. It's also further evidence of the growing importance of search engine marketing within the advertising mix.
Chris Babayode, VP of sales and business development for Ask ...