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Article: International mail order. (Mail Order)
- Article from:
- Direct Marketing
- Article date:
- October 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An insightful overview of the mail order markets in various countries around the world.
This special feature points out interesting trends that are shaping the development of international mail order.
European mail order marketers have been operating under apparent handicaps relative to their U.S. counterparts, with higher postal rates, limited list media, low credit card penetration, fragmented markets and stricter regulations.
While these barriers are still apparent in many countries outside of the United States, there have been some compensating advances. Many marketers are developing stronger skills in using various media for prospecting ...