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Article: Bridging the business world communica.(cross-cultural communication)
- Article from:
- San Diego Business Journal
- Article date:
- April 12, 2004
- Author:
CopyrightCOPYRIGHT 2004 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In an age where we're able to see, in "real time," what's happening on a battle field half-way around the world, and where accurate communications play a critical role in how and what we react to in terms of global issues, the University of San Diego asked itself; how important is the ability to communicate effectively and cross-culturally in the business world? The answer ... very!
Businesses that hope to sell to or work with clients on an international level, or work with or manage staff members located here in the U.S. or in a company location abroad--who may also be from varying cultural backgrounds--will require that their managers, HR directors, and sales ...