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Article: Silent Lexus needs to make its voice heard: the Lexus marque has been marketed on its 'noiseless efficiency', but it is the brand's lack of personality that leaves it struggling to compete with its more established rivals.(Media)
- Article from:
- Marketing Week
- Article date:
- April 8, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Toyota's Lexus is discovering that offering luxury and quality can only get you so far when up against car marques with history and pedigree. The brand's European sales lag well behind the German prestige marques BMW, Audi and Mercedes, with which it competes.
The Lexus marque was launched by Toyota in the US in 1989 and is now the best selling luxury car in the States. However, it has not managed to emulate that success in Europe, where it was launched in 1990. In the UK, its market share is minuscule compared with its rivals.
Initially, the steep recession of the early Nineties made Lexus attractive to plutocrats wanting the highest levels of luxury ...
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Article: Volvo creates XC90 wagon to rival Lexus, ...
Automotive News;
August 26, 2002 ;
700+ words
... ... firsts. Volvo is targeting such competitors as the Lexus RX 300 and Mercedes M class. Features and amenities of the XC90 include ... North America. Although Volvo is targeting the Lexus RX 300, Mercedes M class, BMW X5 and Acura MDX, Neu said that ...
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