Article: An aging population: baby boomers and shrinking fixed incomes are poised to drive future private label sales.(Adult Incontinence Products)

According to the U.S. Department of Health and Human Services' Centers for Disease Control and Prevention, American citizens are enjoying longer life expectancies and subsequent declining mortality rates. The older population--persons 65 years or older--numbered 35.6 million in 2002 (the latest year for which data is available). They represented 12.3 percent of the U.S. population, about one in every eight Americans. By 2030, it's projected that there will be approximately 70 million older persons, more than twice their number in 2000. People 65+ represented 12.4 percent of the population in the year 2000 but are expected to grow to be 20 percent of the population by ...

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