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Article: GERMANY WOOS EURO ZONE.
- Article from:
- WWD
- Article date:
- April 26, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BERLIN -- Germany's innerwear industry has its eye more on Europe than China.
When it comes to exports, as well as contracting and sourcing issues, the euro zone remains the major sphere of activity for Germany's innerwear and sleepwear manufacturers. While the East is seen as a region of opportunity, more often than not, it's Eastern Europe, not Asia, that is attracting immediate German attention.
Exports are a must, manufacturers said, given the ongoing weakness of the German economy, as well as retail saturation at home for the nation's leading brands. That being said, however, exports rarely exceed one-third of sales, and that figure is not ...