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Article: Tablet PC marketers push steadily forward; Seemingly gone the way of the Newton, Tablets gain ground.(News)
- Article from:
- Advertising Age
- Article date:
- April 26, 2004
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: BETH SNYDER BULIK
It might not have taken the world by storm, but the Tablet PC revolution is a work in progress.
In November 2002, Microsoft CEO Bill Gates introduced Tablet PCs as the next big thing in personal computing at a press conference in New York that included appearances by famous Tablet PC users including actor Rob Lowe and author Amy Tan. Gates told the audience that digital ink would become as commonplace as the Windows desktop.
Yet almost two years later, most consumers still don`t know what a Tablet PC is. Only about 435,000 units were sold in 2003, accounting for less than 2% of the total notebook market, according to ...