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Article: Apparel Giant VF Set to Buy Skateboard-Shoe Pioneer.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- April 28, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Conor Dougherty, The San Diego Union-Tribune Knight Ridder/Tribune Business News
Apr. 28--The skateboard-shoe company Vans agreed yesterday to be acquired by VF Corp., maker of Lee and Wrangler Jeans, in a $396 million deal that would give VF an instant foothold in the action sports segment.
The acquisition is part of a consolidation trend in the action sports industry, which includes lifestyle and apparel companies centered around such sports as skateboarding and snow boarding. The move underscores how the lucrative segment has become a go-to area for apparel companies looking to tap into the youth market for growth.
Last month, DC ...