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New washingtonpost.com National Trade Ad Campaign Focuses on Site's Election Year Strength; The Site Asks, 'Just How Well Do We Attract the Affluent, the Educated and the Influential During an Election Year?'.
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PR Newswire
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April 29, 2004
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Copyright informationCOPYRIGHT 2004 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ARLINGTON, Va., April 29 /PRNewswire/ -- washingtonpost.com today announced it will begin a trade advertising campaign in May that focuses on the site's extraordinary election year strength. The campaign will run into the fall.
To make clear how well washingtonpost.com attracts an affluent, educated and influential audience, the new ads use images of common things that are known for having a strong attraction. For instance, the first print ad shows bees swarming to a nest.
"Our national trade advertising remains focused on the strength of the washingtonpost.com audience," said Caroline Little, CEO and publisher of Washingtonpost.Newsweek Interactive. "That ...
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