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Article: Papa John's Debuts Better Pizza and Entertainment with Works! Camera! Action!; May Brings Customers The Works Pizza, DVD Movies and a New Ad Campaign from Papa John's.
- Article from:
- Business Wire
- Article date:
- April 29, 2004
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Business Editors
LOUISVILLE, Ky.--(BUSINESS WIRE)--April 29, 2004
Papa John's International, Inc. (Nasdaq: PZZA) launches an umbrella "Pizza and Entertainment" campaign on May 3 with a promotion offering customers one of three DVD movies with the purchase of a large The Works or any other large pizza at regular menu price. A new advertising campaign debuts showcasing opera singers announcing, "Papa John's makes movies taste so good!" The promotion and advertising campaign are integral parts of a new marketing strategy for Papa John's.
Papa John's launch of this campaign signals a change in marketing direction and strategy for the company. The ...