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Article: GOING MASS, NATURALLY.(natural beauty products)
- Article from:
- WWD
- Article date:
- April 30, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Natural beauty products are stealthily creeping into the mainstream market.
By far, retailers such as The Body Shop, Aveda, Whole Foods, Wild Oats and independent health food and vitamin stores still account for the bulk of sales, estimated at a remarkable $3.9 billion in 2003, up 10.9 percent from the year before, according to Packaged Facts, a division of MarketResearch.com. However, traditional mass market retailers -- supermarkets, drugstores and discounters -- now account for a healthy 20 percent of revenues.
And with the U.S. natural beauty products market predicted to climb to $5.8 billion by 2008, traditional mass retailers are ...