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Article: Profile: Weiss changes approach to turn news into kid stuff.(make complex issues more accessible to teens)(Biography)
- Article from:
- PR Week (US)
- Article date:
- May 3, 2004
CopyrightCOPYRIGHT 2004 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After years of bringing hard-hitting news to adult audiences, Alan Weiss shares his journalism experience with a younger generation to make complex issues more accessible to teens.
Alan Weiss' decision to tell his 10-year-old daughter that she wasn't allowed to watch the local news wasn't an easy one. Weiss, after all, is a six-time Emmy-winning producer and a prominent alumnus of a legendary team of television journalists. He'd made his name on WABC's Eyewitness News team, working on any number of important stories. He was even the first to break news of John Lennon's death, for which he won one of his Emmys.
So when confronted by a child with questions ...