|
|
Article: Coffee "to-go": in this fast-paced world, coffee "to-go" has become more and more popular. Timothy Castle examines the "to-go" market around the world and compares it with coffee "to stay.".
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- December 20, 2003
- Author:
CopyrightCOPYRIGHT 2003 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Coffee-to-go (or, as it is known in much of the rest of the world: take-away coffee) is one of the industry's fastest growing segments. Today's archetypal image of a specialty coffee consumer is that of someone walking down the street or sitting at their desk or driving in their car with a logo'd paper coffee cup. The strange thing is that this is a lousy way to really appreciate a great coffee. First of all, with a lid on the cup there is no way to appreciate the aroma of the coffee. Second, a paper cup and a plastic lid don't exactly maximize the potential flavor of the coffee, at least not as much as a ceramic cup, despite impressive technological gains in this area ...