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Article: Beyond black: tea products for health.(Cup Service)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- January 20, 2004
- Author:
CopyrightCOPYRIGHT 2004 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Herbal tea concepts are becoming more popular as the world finds itself looking beyond the traditional teas at the supermarket to teas that have added value. Do they taste great? Are they comforting? And finally, do they have the reputation for possibly improving or maintaining health? Many tea companies are taking this marketing approach, bringing the age-old traditions of using herbs for health into the modern consciousness, so that when consumers look at a box of tea at the market, they see so much more than just tea.
One tea that is truly making a name for itself worldwide is Rooibos, meaning literally "red bush" in Afrikaans (and often known by that name). ...