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Article: Research and Markets: Medical Device Branding: Medical Device Companies changing their Attitude towards Branding.
- Article from:
- Business Wire
- Article date:
- April 30, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Health/Medical Writers
DUBLIN, Ireland--(BUSINESS WIRE)--April 30, 2004
Research and Markets (http://www.researchandmarkets.com) has announced the addition of Medical Device Branding - Building Identity and Equity to their offering.
This latest strategic publication "Medical Device Branding - Building Identity and Equity" provides:
- An analysis of the benefits and advantages various branding strategies can offer.
-- The mechanisms and models that can be employed to create a
strong brand for the medical device industry.