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Article: Success Story: Family Fun Days Catch On.(Cable Connection)(Brief Article)
- Article from:
- TelevisionWeek
- Article date:
- April 26, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: SHEREE R. CURRY
Sometimes a successful promotion is about creating fun for the whole family. And sometimes that may mean combining promotions from more than one cable network. That is what worked for Comcast Spotlight in Cherry Hill, N.J.
When Cherry Hill Volvo wanted a television campaign to draw consumers to its National Volvo Safety initiative, Comcast responded with Family Fun and Safety Day.
The cable company gave away Nickelodeon-branded T-shirts, lunch bags, magnets and pencils. It also tied in a Court TV Klaas Kids digital fingerprinting promotion.
"Digital fingerprinting is ideal because it offers added value as well ...