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Whittle, in flux, shifts focus of Special Reports; firm seeks preservation of entrepreneurial spirit. (Whittle Communications L.P.) (Update)
- Article from:
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Folio: the Magazine for Magazine Management
- Article date:
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December 1, 1991
- Author:
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Copyright informationCOPYRIGHT 1991 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Whittle Communications is operating on its doctor's office media service again. When the reconstructive surgery is completed in March, its Special Reports, a three-year-old television and print-based system, win have been reduced from six magazines at its inception to just one.
Other print-based media elements have been added. The moves are designed to better integrate the components of the system. They come at a time of great flux for this diversified, 21-year-old Knoxville, Tennessee-based media company. The company, which is 50 percent owned by Time Warner Inc., is simultaneously reorganizing to become more entrepreneurial; de-emphasizing the magazine elements of its ...
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