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Article: 'TASTES OK!' 'FEWER CARBS!'.(ARTS & ENTERTAINMENT)(LIBATIONS\ CORRECTION: Calorie content incorrect\ In the story about low-carb beers on Page 4 of Sunday's Arts & Entertainment section, the calorie content of Bud Light was incorrect. A 12-ounce serving of Bud Light has 110 calories.\ (correction published 5-4-04))(Column)
- Article from:
- The Wisconsin State Journal (Madison, WI)
- Article date:
- May 2, 2004
- Author:
CopyrightCOPYRIGHT 2004 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Nicole E. Rogers Wisconsin State Journal
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CORRECTION: Calorie content incorrect.
In the story about low-carb beers on Page 4 of Sunday's Arts & Entertainment section, the calorie content of Bud Light was incorrect. A 12-ounce serving of Bud Light has 110 calories.
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Question: How does a brewery sell its product, which might as well be Public Enemy No. 2, after bread, to the legions of low-carb practitioners?
Answer: It's all in the marketing.