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Article: Ogilvy Public Relations Worldwide Establishes Social Marketing Practice; - Public Relations Veteran Tom Beall to Lead -.
- Article from:
- PR Newswire
- Article date:
- May 3, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON, May 3 /PRNewswire/ -- Ogilvy Public Relations Worldwide (Ogilvy PR) has established a new specialty practice devoted to helping clients address their social marketing needs, CEO Marcia Silverman announced today. The Social Marketing Practice will help corporations, private-public partnerships, government agencies and other institutions seeking to inform knowledge, attitudes and behaviors on social issues --an established Ogilvy PR staple, Silverman noted. Long-time Ogilvy PR executive Tom Beall will lead the Social Marketing Practice, headquartering it in Ogilvy PR's Washington, D.C. office.
"I am thrilled to take the reins of this special capability ...