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Article: Saturated mats? DMIS is to shortly publish Consumer Trends 2003--its biennial survey of attitudes to direct mail. Although it will show that consumers still respond and purchase on a regular basis, saturation point cannot be far off.(Special report: research index)
- Article from:
- Precision Marketing
- Article date:
- March 12, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE ATKINS DIET has gained popularity because it is claimed to be effective at achieving a single goal: weight loss. Cramming in the proteins can shed inches from the waistline. But proteins do not provide the body with everything it needs.
In particular, it has been claimed that carbohydrates--banned by Atkins--are essential for the brain to produce serotonin. This is the 'happy drug', the absence of which can lead to irritability and depression. So if you follow a protein-rich, carbohydrate-free diet, you may get slim. But you might not end up feeling as happy about it as you expected.
Direct marketers could be reaching this point with their own media ...