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Article: McDonald's(R) Prepares to 'Go Active!(TM)' With Plans for ATHENS 2004 Olympic Games as 100 Day Countdown Begins.
- Article from:
- PR Newswire
- Article date:
- May 5, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OAK BROOK, Ill., May 5 /PRNewswire/ -- With only 100 days until the ATHENS 2004 Olympic Games begin, McDonald's prepares to "Go Active!" with a wide variety of Olympic initiatives showcasing the company's ongoing commitment to balanced, active lifestyles and the spirit and ideals of the Olympic Games.
Plans include:
-- A new approach to worldwide Olympic activation focusing on
McDonald's ongoing effort to encourage physical activity, including
a Go Active! Day on-site at the Olympic Games
-- A newly-expanded menu of variety and choice at three special
McDonald's Olympic Food Service sites at the Games
-- McDonald's ...