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Article: How serious is BP? Erik Assadourian asks, what does it mean when one of the world's largest oil companies starts using the marketing slogan "Beyond Petroleum"?(Between the Lines)(British Petroleum Company PLC)
- Article from:
- World Watch
- Article date:
- May 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Worldwatch Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BP, once known as British Petroleum, is neck-and-neck with ExxonMobil and Royal Dutch Shell in the race to be the world's largest oil company. (In 2002, BP had revenues of $178.7 billion, just under Shell's $179.4 billion and Exxon's $182.5 billion.) Yet BP's current ad campaign seems to promote the company at least as much as a provider of renewables, like solar and hydrogen, as of oil and gas. How much of this is an actual change in strategy, and how much is just greenwashing?
[ILLUSTRATION OMITTED]
Yes, a start. But what is BP's real plan? Even as the company works to make its solar business "economically viable" (though it declines to provide a ...