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Article: Diet Coke Unveils 'Effervescent' New Ad Campaign and Graphics; Ads feature actors Kate Beckinsale and Adrien Brody ... and lots of bubbles.
- Article from:
- PR Newswire
- Article date:
- May 5, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA, May 5 /PRNewswire/ -- They create a stir at poolside and on a neighborhood street. They're Beckinsale, Brody and bubbles, and they star alongside Diet Coke in a new advertising campaign for the world's number one diet soft drink.
Kate Beckinsale and Adrien Brody are featured in Diet Coke television ads slated to hit the air this month. The campaign also includes print, radio and Internet. All the new ads include the tagline, "It's a Diet Coke thing."
Animated bubbles, designed to signal the refreshment and lift that Diet Coke provides, play a prominent role in both the advertising and a new look for the brand. New graphics soon will appear ...