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Article: Direct mail--farmer-directed--single.(Best of NAMA)(Syngenta Crop Protection)(Gibbs & Soell Inc)(Brief Article)
- Article from:
- Agri Marketing
- Article date:
- April 1, 2004
CopyrightCOPYRIGHT 2004 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Mary DeMers
AGENCY: Gibbs & Soell Inc., San Francisco--Ann Camden
MESSAGE: The 2003 Potato Calendar reinforced brand and portfolio awareness throughout the year, as well as captured agronomic and demographic information through a series of four business reply cards. It also drove traffic to the FarmAssist Web site for agronomic information.
AUDIENCE: Primary 1,300 U.S. potato growers.
MERIT: PotashCorp / Fergus/Peters Group
NATIONAL FINALISTS: John ...