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Article: Direct mail--dealer, distributor & sales rep-directed--single.(Best of NAMA)(Syngenta Crop Protection)(Martin/Williams)(Brief Article)

Article from:
Agri Marketing
Article date:
April 1, 2004
Copyright

CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Margaret Mattoon

AGENCY: Martin|Williams, Minneapolis--Terri Omdahl

MESSAGE: To introduce and educate packers and shippers on the benefits of Scholar fungicide.

AUDIENCE: Stone fruit packers and shippers in California.

MERIT: John Deem Credit / Mackenzie Marketing

NATIONAL FINALISTS: John Deere / In-house Bayer CropScience / Rhea & Kaiser Marketing Communications New Holland North ...

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