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Article: Finding long value in short runs: quietly, the color copying machine is picking up smaller print runs of 100 to 2,000+ impressions.(Paper)
- Article from:
- Graphic Arts Monthly
- Article date:
- April 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Recent statistics have shown that digital printing devices are not always used for short-run color printing jobs. In fact, the target of 2,000 or more impressions for digital printing runs is exceeded more often than not, probably because owners of this type of printing equipment want to see their returns sooner rather than later.
Devices that fit in between digital and offset technologies are also very popular today. As color copy machine sales are on the rise due to advances made in resolution, media choices are fanning out to meet corresponding quality demands.
BROADENING SCOPE
Printing businesses use color copy machines for the production of ...