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Article: Reebok launches sports gear division. (Reebok International Ltd.)
- Article from:
- Footwear News
- Article date:
- November 25, 1991
- Author:
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Reebok launches sports gear division
STOUGHTON, Mass. - Reebok International Ltd. last week raised the curtains on plans to become a full-line sporting goods equipment vendor and intensified its commitment to the step aerobics movement.
In another move, Reebok realigned its two top marketing executives with a move that, in effect, separates its women's business from its men's.
Will Kussell, formerly senior director of women's fitness, now is vice president of marketing for women's fitness, which encompasses Step Reebok, aerobics and walking. John Morgan, formerly senior director of basketball, now is vice president of sports marketing, which ...