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Article: 24p HD platform: quickly becoming the format of choice for post.(product evaluation)
- Article from:
- Post
- Article date:
- April 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the HDTV world, 1080/24p (24p HD) is considered the ideal mastering format. Not only does it produce a filmic look that heightens the entertainment value of a program, it also serves as a "universal master" from which all deliverables can be easily created.
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While digital television stations can air 1080/24p HD content from their towers, CBS and NBC have chosen to broadcast the 1080/60i HDTV format, while ABC, ESPN, and Fox have chosen 720/60p for HDTV. There are also SDTV formats like 480/60p and 480/60i to think about, not to mention NTSC and PAL.
The post facilities we spoke with all ...