Article: 24p HD platform: quickly becoming the format of choice for post.(product evaluation)

In the HDTV world, 1080/24p (24p HD) is considered the ideal mastering format. Not only does it produce a filmic look that heightens the entertainment value of a program, it also serves as a "universal master" from which all deliverables can be easily created.

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While digital television stations can air 1080/24p HD content from their towers, CBS and NBC have chosen to broadcast the 1080/60i HDTV format, while ABC, ESPN, and Fox have chosen 720/60p for HDTV. There are also SDTV formats like 480/60p and 480/60i to think about, not to mention NTSC and PAL.

The post facilities we spoke with all ...

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