Article: AMAZON TIGHTENS RULES FOR SELLERS FRAUD BY THIRD-PARTY MERCHANTS COULD HURT BRAND INTEGRITY, SOME EXPERTS SAY.(News)

Byline: KRISTEN MILLARES BOLTP-I reporter

John Wocher bought the camera of his dreams from a seller on Amazon.com with nary a second thought, gleefully anticipating its arrival after wiring $4,549 to zShop merchant awesomediscount.com in January.

As February approached, Wocher stepped up the frequency of his e-mails with the seller, asking for the UPS tracking number, his concern growing after he had so amicably arranged the wire transfer from his home in Japan.

This was a civilized transaction, after all, conducted under the auspices of the King of Internet retailing.

But when Wocher e-mailed the seller once again to ask for the ...

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