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Article: Ann Arbor, Mich., Firm Consults on New Product Trends.

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Knight Ridder/Tribune Business News
Article date:
May 9, 2004
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By Jon Chavez, The Blade, Toledo, Ohio Knight Ridder/Tribune Business News

May 9--ANN ARBOR, Mich. -- For browsing supermarket aisles, you'll never find anyone more eagle-eyed than Marilyn Raymond, even though she readily admits, "I don't even cook."

A marketing specialist, Ms. Raymond is managing director of NewProductWorks, a consumer-products consulting unit owned by Arbor Strategy Group, a management advisory firm.

But she also is custodian of the "collection" -- an extraordinary assortment of every new consumer food or health and beauty aid product introduced in North America since the early 1970s.

Housed in a former Ferrari ...

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