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Article: Equal Introduces First Sugar, No-Calorie Sweetener Blend That Gives Americans a Great New Way to Bake.
- Article from:
- Business Wire
- Article date:
- May 10, 2004
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Business Editors
CHICAGO--(BUSINESS WIRE)--May 10, 2004
Equal(R) Sugar Lite(TM) to transform $1.3 billion global industry
Merisant, the maker of the no-calorie sweetener Equal(R), is creating a new category in the sweetener industry with the announcement of a product to launch this fall that will address Americans' desire and need for great-tasting, light options when cooking and baking. New Equal(R) Sugar Lite(TM), the first blend of real sugar and no-calorie sweeteners of its kind in the U.S., will give consumers a smarter way to bake.
Introduced earlier this year in Europe under the Canderel(R) brand name, Equal Sugar Lite is ...