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Article: Freehills Selects Interface Software's InterAction for CRM; Relationship Intelligence, Integration and Data Quality Were Key to Decision.
- Article from:
- Business Wire
- Article date:
- May 10, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/High-Tech Writers
OAK BROOK, Ill.--(BUSINESS WIRE)--May 10, 2004
Interface Software announced today that the Australian law firm, Freehills, has selected InterAction(R) to support the firm's client relationship management (CRM) strategy. Freehills will leverage InterAction to centralize the firm's Relationship Intelligence, support its collaborative culture and facilitate more effective marketing and business development programs.
"After investigating the various CRM products available to us, InterAction was the obvious choice," said Russell Wright, Freehills' director of information services. "It provides the vast majority of ...