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Article: New Era Cap and HATWORLD/LIDS Rollout Exclusive National Retail Partnership Program for 59FIFTYat50 Campaign; HATWORLD/LIDS Launches New Era 'Fresh Goods Fridays' With Variation of Limited Edition Spike Lee-Designed New York Yankee World Series All Over.
- Article from:
- PR Newswire
- Article date:
- May 10, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DERBY, N.Y., May 10 /PRNewswire/ -- New Era Cap Co., Inc., the premier, global headwear designer, developer and manufacturer, announced the rollout of its exclusive national partnership with HATWORLD/LIDS for the year-long 59FIFTYat50 campaign, which marks the 50th anniversary of its signature cap, the New Era 59FIFTY. New Era, founded in 1920, first made the 59FIFTY in 1954.
The partnership between New Era and HATWORLD/LIDS represents exclusive product launch opportunities during the 59FIFTYat50-campaign-year called "Fresh Goods Fridays." On the first Friday of every month, through December 2004, New Era, exclusively at 28 HATWORLD/LIDS locations and on ...
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