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Article: Rising Costs for Branded Prescription Drugs Raises Americans Concerns; Level of Rx non-fulfillment continues to increase, according to Ipsos PharmTrends.
- Article from:
- PR Newswire
- Article date:
- May 12, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, May 12 /PRNewswire/ -- Fueled by an aging population with increasing health needs, the number of prescriptions filled by Americans each year continues to grow, according to new findings from Ipsos PharmTrends, a syndicated tracking study of consumer behavior by Ipsos, the global marketing research firm.
However, the rate of non-fulfillment for prescriptions received from physicians outpaces the growth in prescription drug expenditures or fulfillment by consumers. In 2003, 16 million (14.5%) households in the U.S. did not fill a prescription they received, an increase of 21% above 2002 levels, when 12.3% did not fill the physician-prescribed Rx.
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... ... messages that define the problem as well as benefits within a short period of time," said Fariba Zamaniyan, vice president of Ipsos Health and spokesperson for PharmTrends. "All this needs to be said within FDA guidelines, yet in a way that ...
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