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Article: The Shrum factor: Kerry is staking his presidency on TV. Will it deliver his message?(campaign 2004)
- Article from:
- Broadcasting & Cable
- Article date:
- May 10, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's a high-stakes, record-setting race for the White House. More than $100 million has been spent on TV advertising--with no end in sight. Come November, there will be two happy beneficiaries: the winner and local TV.
Stations in 17 swing states are raking in a big slice of the $1.6 billion projected for all 2004 political ad spending. But the real action is the contest for the presidency. So far, President Bush has raised $185 million. The Democrats weigh in with well over $100 million. With liberal allies such as MoveOn.org, The Media Fund, and America Coming Together, they are investing in revenge-still smarting from what they see as the 2000 theft of the ...