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Article: McCann Erickson faces 2m [pounds sterling] HSE threat as review looms.(Agencies)(Health & Safety Executive)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- April 29, 2004
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The Health & Safety Executive (HSE) has put its 2m [pounds sterling] advertising account up for tender. The incumbent, McCann Erickson Manchester, was appointed to the business in a three-year contract in 2001 (MW July 13, 2001).
It is not clear whether the incumbent is pitching for the HSE business.
The three-year appointment for McCann Erickson Manchester included an advertising brief to support HSE's Priority Programmes, which address workplace stress, health and safety in agriculture and construction, and safety from falls.
In the past the HSE has funded a series of mini-TV programmes covering workplace issues, titled Worksmart (MW June 27, ...